There were 56.9 million people in July 2009 using the Internet on mobile devices. Is your site set up to attract any of these users? Or will frustration drive them away?

No matter which way you look at it, social media and social networking are completely changing how people interact with their world and those around them. While there are a lot of growing pains that will take place, I believe that eventually most or all businesses (including sports organizations and even traditional media) will have to embrace and use social media to increase the overall engagement of their customers, clients, and fans.