As consumers gain the ability to always have a video camera on them through their mobile and portable devices are you using the opportunity to create brand advocates?
With concerns about privacy and even ‘bad behavior’ by others, Facebook users have started to complain. Would these concerns be enough, though, to drive you to pull the plug altogether and delete your Facebook account?
With technology changing quickly and things like Ford’s MyFord Touch system allowing mobile apps to be run inside a vehicle, is your mobile marketing plan changing too?
A great video documentary from Blog World Expo 2009 created by Marc Ostrick and Michael Sean Wright.
So how is your business doing? Has it openly embraced social networking and pursuing that active, two-way communication/relationship with its employees and customers? Or is it still trying to dictate a message that may be falling on deaf ears?
No matter which way you look at it, social media and social networking are completely changing how people interact with their world and those around them. While there are a lot of growing pains that will take place, I believe that eventually most or all businesses (including sports organizations and even traditional media) will have to embrace and use social media to increase the overall engagement of their customers, clients, and fans.
Using social media sites like Facebook, MySpace, and even personal blogs can be fun and keep you connected with friends and family. If you are not careful with how you use them, though, they could cost you your job!
In a study that Careerbuilder.com conducted in September 2008, it was found that 1 in 5 hiring managers conduct some sort of social networking search before deciding on a candidate. With the likelihood that this trend will only continue, it becomes very important that you manage your personal brand online.
Acting quickly during a potential PR nightmare because of social media is important. How should it be done and what ways provide the best result?

