Your browser (Internet Explorer 7 or lower) is out of date. It has known security flaws and may not display all features of this and other websites. Learn how to update your browser.

X

Navigate / search

May silly social media rest in peace…

CMOs need to discover new ways to do the old things that still matter: Offer products and services that someone truly needs, admitting that you want to sell stuff to them, and then properly serving them after they’ve given you their business. Sounds so easy as I type it but doing so has gotten so incomprehensibly complicated. Maybe the news coming out of Pepsi and Burger King is a wakeup call that we need to make all of this simpler, not harder. I think it starts with quitting the glib new rationales for avoiding these traditional and difficult challenges.

May silly social media R.I.P., and may smart social live to serve businesses better in the future.

~ Jonathan Salem Baskin

What Are The Best Social Media Monitoring Tools? [Infographic]

This is an infographic provided by OneForty that gives a lot of good information after surveying 150 social media professionals about the monitoring tools they use. Covering items like average cost and making suggestions as to which tool to use for individual situations, this is a great place for someone to start their research into the quickly growing world of social media monitoring tools. You can download the full PDF from OneForty by clicking here.