With technology changing quickly and things like Ford’s MyFord Touch system allowing mobile apps to be run inside a vehicle, is your mobile marketing plan changing too?
There were 56.9 million people in July 2009 using the Internet on mobile devices. Is your site set up to attract any of these users? Or will frustration drive them away?
On a recent weekend trip to Best Buy, I was pleasantly surprised to find they were using mobile marketing/customer service in a very helpful way.