Friday, July 30th, 2010

As consumers gain the ability to always have a video camera on them through their mobile and portable devices are you using the opportunity to create brand advocates?

As advertising dollars move more from offline to online, it is sometimes hard to know where to spend the money. Here are three suggestions to ensure you don’t waste your new Internet Marketing budget.

As eBooks grow in popularity it seems as though the battle lines are being drawn between those for and against them. Here is a look at some of the good and some of the bad sides when talking about eBooks.

There were 56.9 million people in July 2009 using the Internet on mobile devices. Is your site set up to attract any of these users? Or will frustration drive them away?

On a recent weekend trip to Best Buy, I was pleasantly surprised to find they were using mobile marketing/customer service in a very helpful way.

No matter which way you look at it, social media and social networking are completely changing how people interact with their world and those around them. While there are a lot of growing pains that will take place, I believe that eventually most or all businesses (including sports organizations and even traditional media) will have to embrace and use social media to increase the overall engagement of their customers, clients, and fans.

Using social media sites like Facebook, MySpace, and even personal blogs can be fun and keep you connected with friends and family. If you are not careful with how you use them, though, they could cost you your job!

In a study that Careerbuilder.com conducted in September 2008, it was found that 1 in 5 hiring managers conduct some sort of social networking search before deciding on a candidate. With the likelihood that this trend will only continue, it becomes very important that you manage your personal brand online.