“Marc Ostrick and Michael Sean Wright set out to document a day at Blog World Expo in Las Vegas. Ostrick, Co-Founder of eGuiders teamed up with fellow documentarian Wright, founder of nicefishfilms, to take the pulse of what some are calling the new media ‘revolution’. The gathering of bloggers, lifestreamers and seasoned journalists provided an opportunity to dialog with media producers from around the world. Ostrick and Wright attempted to push the limits of the current technology, shooting with Kodak Zi8 and Flip Ultra HD cameras. The short doc is part of the conversation focused on the shifting landscape of media. The new dial tone is a dialog among media producers, technologists and bloggers who are looking to express their ideas into the stream of the real-time web. The filmmakers shadowed Robert Scoble, early technology blogger-evangelist as he interacted with the influencers in social media. “Social media… is the new dial tone,” according to author Chris Brogan.”

One of the best things about this video, I think, is towards the end where Michael Sean Wright talks about how CNN doesn’t send a huge crew anymore to events but someone with a small format camera. I see this every day at Ford as, with my position, we shoot a lot of interviews and events using a small handheld HD camera and edit using Final Cut Pro on a laptop. Sure, for major events things were a nicer camera/lens would be required, we hire out professional camera crews and edit on high end gear. But for the everyday communication from Ford to its employees and customers, the format has changed a lot. An example of this is the interview I taped with Mark Fields talking about establishing trust with employees and customers through communication.

In the end, great job to these guys on putting this together!

The producer for the video was my mentor, Dr. Nancy Cornwell. She also helped by writing the script and aiding in interview videography.

Program credits:
Executive Producer – Patrick Osterman
Associate Producer – Brad Lowrey
Camera Operators – Brad Lowrey & Joe Sciacchitano, Jr.
Editor – Brad Lowrey
Graphics – Joshua Kulpa & Joe Sciacchitano, Jr.
Music – Brad Lowrey, Studio Cutz, Digital Juice, and Q-music