Home Posts tagged 'brand management'

Posts Tagged ‘brand management’

The Little Apple That Could – An Apple, Inc. Brand Story

Posted in Videos on Sunday, September 20th, 2009 at 7:53 pm No Comments

This is a video that I created as part of my Internet Marketing masters program. For the class Business Storytelling and Brand Development, the assignment was to take a common fable, apply a brand’s story to it, and create some form of media presentation for the story. For this…

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Reputation Management After a Social Media Disaster

Posted in Internet Marketing on Thursday, August 6th, 2009 at 12:30 am 1 Comments

Social media is one of those things that is absolutely necessary in today’s marketing industry. Any company that is trying to sell a product or service and either rejects, doesn’t understand, or doesn’t know about the tools and ability to use social media to promote their product or service,…

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