With technology changing quickly and things like Ford’s MyFord Touch system allowing mobile apps to be run inside a vehicle, is your mobile marketing plan changing too?

As eBooks grow in popularity it seems as though the battle lines are being drawn between those for and against them. Here is a look at some of the good and some of the bad sides when talking about eBooks.

A great video documentary from Blog World Expo 2009 created by Marc Ostrick and Michael Sean Wright.

So how is your business doing? Has it openly embraced social networking and pursuing that active, two-way communication/relationship with its employees and customers? Or is it still trying to dictate a message that may be falling on deaf ears?

There were 56.9 million people in July 2009 using the Internet on mobile devices. Is your site set up to attract any of these users? Or will frustration drive them away?

This is a video that I created as part of my Internet Marketing masters program. For the class Business Storytelling and Brand Development, the assignment was to take a common fable, apply a brand’s story to it, and create some form of media presentation for the story.

On a recent weekend trip to Best Buy, I was pleasantly surprised to find they were using mobile marketing/customer service in a very helpful way.

No matter which way you look at it, social media and social networking are completely changing how people interact with their world and those around them. While there are a lot of growing pains that will take place, I believe that eventually most or all businesses (including sports organizations and even traditional media) will have to embrace and use social media to increase the overall engagement of their customers, clients, and fans.

Using social media sites like Facebook, MySpace, and even personal blogs can be fun and keep you connected with friends and family. If you are not careful with how you use them, though, they could cost you your job!

In a study that Careerbuilder.com conducted in September 2008, it was found that 1 in 5 hiring managers conduct some sort of social networking search before deciding on a candidate. With the likelihood that this trend will only continue, it becomes very important that you manage your personal brand online.