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	<title>BradLowrey.net &#187; Apple</title>
	<atom:link href="http://bradlowrey.net/tag/apple/feed/" rel="self" type="application/rss+xml" />
	<link>http://bradlowrey.net</link>
	<description>Internet Marketing &#124; Social Networking &#124; Digital Content Strategy</description>
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		<title>Can Apple Technology Save US Education? &#124; Infographic</title>
		<link>http://bradlowrey.net/2012/01/can-apple-technology-save-us-education/</link>
		<comments>http://bradlowrey.net/2012/01/can-apple-technology-save-us-education/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 06:24:12 +0000</pubDate>
		<dc:creator>Brad</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[brad lowrey]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[ibooks]]></category>
		<category><![CDATA[ibooks 2]]></category>
		<category><![CDATA[ibooks author]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[itunes u]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://bradlowrey.net/?p=672</guid>
		<description><![CDATA[Will technology be able to reignite the passion for math, science, and reading in US students who for the most part are digital natives? Apple and other companies are betting on it. <a href="http://bradlowrey.net/2012/01/can-apple-technology-save-us-education/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I have been teaching digital media and Internet marketing on the collegiate level for about 2 years and using technology is absolutely necessary for my classes and my students. Does it make them more interested in the topic? I would have to answer that it depended on the class and the technology. Very frequently I find it to be more of a distraction than anything else, though.</p>
<p>That said, when I think back to when I was in elementary, middle, and high school, I <strong>LOVED</strong> any class that had technology associated with it. Forget English classes, I wanted to be on computers or working with electronics. I believe those classes helped create the strong desire that I have to this day to be around, using, tinkering, and taking apart tech devices and concepts. Of course, this was 15+ years ago and technology has come a long way since my parent&#8217;s Commodore 64/128 and Prodigy.</p>
<p>The question now is if technology will be able to reignite the passion for math, science, and reading in US students who for the most part are digital natives? Apple and other companies are betting on it by bringing devices like laptops and iPads into classrooms as early as elementary school.</p>
<p>So the question is, can Apple and/or technology save education in the US?</p>
<p>&nbsp;</p>
<p><a href="http://www.onlineeducation.net/can-tech-save-education"><img src="http://images.onlineeducation.net.s3.amazonaws.com/can-tech-save-education.gif" alt="Can tech save education?" width="580" border="0" /></a><br />
Via: <a href="http://www.onlineeducation.net/">OnlineEducation.net</a></p>
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		<title>Thank you, Steve Jobs, for the inspiration</title>
		<link>http://bradlowrey.net/2011/10/steve-jobs-remembered/</link>
		<comments>http://bradlowrey.net/2011/10/steve-jobs-remembered/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 01:57:50 +0000</pubDate>
		<dc:creator>Brad</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[brad lowrey]]></category>
		<category><![CDATA[death]]></category>
		<category><![CDATA[eulogy]]></category>
		<category><![CDATA[memory]]></category>
		<category><![CDATA[rememberance]]></category>
		<category><![CDATA[steve jobs]]></category>

		<guid isPermaLink="false">http://bradlowrey.net/?p=617</guid>
		<description><![CDATA[I am a tech nerd &#038; absolute Mac "fanboy", but this isn't why I'm sad at Steve Jobs' passing. I mourn the loss of a man who I looked up to as a passionate and dynamic creative who embodied principles that I aspire to. Steve Jobs, thanks for the inspiration. <a href="http://bradlowrey.net/2011/10/steve-jobs-remembered/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Death is something that is somewhat a foreign concept to me. I have a fairly small family that isn&#8217;t really close to each other. Throughout my now 31 years of life when family members have died, I was never really affected because I frankly didn&#8217;t know them at all. Of all the funerals that I have been to in my life (a whole 6 or 7) only one was for a family member and I was too young to even process what was going on. The rest I have gone to in support a friend or my wife. Given this, I have a weird detachment from death and, depending on who you talk to, a very unconcerned or unemotional response to it. This is why I was really surprised today when I found myself genuinely sad when thinking about the death of Steve Jobs. Especially since I have never met or even seen him in person.</p>
<p>As I was trying to figure out why I ran through several possibilities. The biggest is that I am almost the quintessential Apple &#8220;fanboy&#8221;. I remember using Macintosh computers back in elementary and middle school. Typing my first class papers on them. I remember falling in love with Final Cut Pro back in April of 1999 and OS 9 later that year. I remember being super excited waiting for the UPS delivery guy when my first ever PowerMac was delivered in 2001 (a Quicksilver which still runs and is sitting on a shelf behind me). I remember being at NAB 2007 and dragging my co-workers to the Apple reveal of Final Cut Studio 2. I type this post using my iMac, Apple TrackPad, and wireless Apple keyboard. In a backpack next to me is my MacBook Pro and iPad. The network in my house is controlled by an Apple Airport and my wife is watching a video on her MacBook. There is not a day that doesn&#8217;t go by that I use an Apple device in some way, shape, or form. As I thought about it, though, this wasn&#8217;t the reason because while Steve Jobs gets the credit for Apple innovations, there are over 40,000 people that work for the company. There are many engineers, designers, and developers at Apple who are the true champions of these products. It was in this thought, though, where I realized why I was sad.</p>
<blockquote><p>&#8220;Your time is limited, so don&#8217;t waste it living someone else&#8217;s life. Don&#8217;t be trapped by dogma, which is living with the results of other people&#8217;s thinking. Don&#8217;t let the noise of other&#8217;s opinions drown out your inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.&#8221; ~ Steve Jobs</p></blockquote>
<p>It is the job of a CEO to set the tone, direction, and vision for a company. It was Steve Jobs&#8217; ideas, hopes, dreams, and vision that made Apple the company it was today. It was Steve Jobs&#8217; dedication to outside-of-the-box thinking, consistent improvement, and the desire to change the world that allowed a corporate culture where amazing products were created. I am sad at the loss of Steve Jobs, not because I think of all the products his company made. I am sad at his death because someone that I looked up to as a visionary business leader, a dynamic speaker, and the type of passionate creative that I aspire to be is gone.</p>
<blockquote><p>&#8220;Remembering that I&#8217;ll be dead soon is the most important tool I&#8217;ve ever encountered to help me make the big choices in life. Because almost everything &#8212; all external expectations, all pride, all fear of embarrassment or failure &#8212; these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. &#8230; Stay hungry. Stay foolish.&#8221; ~ Steve Jobs</p></blockquote>
<p>Mr. Jobs, I never had a chance to meet you, but I hope if I had, I would have been able to say thank you. Not thank you for the products your company has made, but thank you for being an inspiration. From your messages, quotes, and presentations, I have learned a lot. I hope that one day I will have an opportunity to be a visionary leader as you were and that I will always be able to summon the courage to live by the same motto you did, &#8220;Stay hungry. Stay foolish.&#8221; Thank you, Steve Jobs, for the inspiration.</p>
<p><a href="http://bradlowrey.net/2011/10/steve-jobs-remembered/300359_273727442659372_190322544333196_914103_1176907872_n/" rel="attachment wp-att-619"><img class="size-full wp-image-619 aligncenter" title="Apple logo with Steve Jobs" src="http://bradlowrey.net/wp-content/uploads/2011/10/300359_273727442659372_190322544333196_914103_1176907872_n.jpg" alt="Apple logo with Steve Jobs" width="500" height="500" /></a></p>
<blockquote><p>&#8220;Here&#8217;s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes &#8230; the ones who see things differently &#8212; they&#8217;re not fond of rules, and they have no respect for the status quo. &#8230; You can quote them, disagree with them, glorify or vilify them, but the only thing you can&#8217;t do is ignore them because they change things. &#8230; They push the human race forward, and while some may see them as the crazy ones, we see genius, because the people who are crazy enough to think that they can change the world, are the ones who do.&#8221; ~ Steve Jobs</p></blockquote>
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		<title>SOLUTION: Built in Mac iSight not working with Facebook Video Call</title>
		<link>http://bradlowrey.net/2011/07/solution-built-in-mac-isight-not-working-with-facebook-video-call/</link>
		<comments>http://bradlowrey.net/2011/07/solution-built-in-mac-isight-not-working-with-facebook-video-call/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 03:50:04 +0000</pubDate>
		<dc:creator>Brad</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[brad lowrey]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[iSight]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Skype]]></category>
		<category><![CDATA[Troubleshoot]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[webcam]]></category>

		<guid isPermaLink="false">http://bradlowrey.net/?p=554</guid>
		<description><![CDATA[Eager to test out Skype-powered Facebook Video Calls, I ran into a snag with my built-in Apple iSight webcam. Here's how to get it working! <a href="http://bradlowrey.net/2011/07/solution-built-in-mac-isight-not-working-with-facebook-video-call/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>As many of you probably heard yesterday, Facebook and Skype have paired up and now you can not only chat with friends on Facebook, you can also have video calls with them!</p>
<p>Eager to test it out, I downloaded the software/plugin via Chrome on my Mac and my wife did the same. When we tested it out, no dice. We both received an error saying the other didn&#8217;t have a webcam setup. This, of course was wrong as we both have built-in iSight cameras in our Mac computers. After tinkering with it for a bit, I found a solution that worked for us. So if you&#8217;re having problems with your built-in Mac iSight camera and Facebook video calling, try this out:</p>
<h4>Update software and OS</h4>
<p>The first thing you&#8217;ll need to do is update all your Mac software. This includes running Software Update to make sure the OS is updated as well as the browser that you&#8217;re using (Safari will update with the Apple Software Update tool). Second, head over to <a href="http://get.adobe.com/flashplayer" target="_blank">get.adobe.com/flashplayer</a> to make sure you&#8217;re running the latest Flash Player. Once you&#8217;re done updating, I suggest you reboot or at least restart the browser.</p>
<h4>Setup Permission</h4>
<p>The next thing to do is set up Flash and Facebook permission to access your built-in iSight camera for the video call. To do this, go back out to your news feed or profile and click on Video like you were going to share a video with your friends and then click on Record Video.</p>
<p><a href="http://bradlowrey.net/wp-content/uploads/2011/07/Screen-shot-2011-07-07-at-10.37.02-PM.png"><img class="aligncenter size-full wp-image-555" title="Screenshot: Facebook video upload" src="http://bradlowrey.net/wp-content/uploads/2011/07/Screen-shot-2011-07-07-at-10.37.02-PM.png" alt="Screenshot: Facebook video upload" width="506" height="105" /></a></p>
<p>Next you&#8217;ll need to give Flash permission to use your built-in iSight camera. If the options box shown below doesn&#8217;t show up automatically, right-click or CTRL click on the video window and select Settings.</p>
<p><a href="http://bradlowrey.net/wp-content/uploads/2011/07/Screen-shot-2011-07-07-at-10.36.33-PM.png"><img class="aligncenter size-full wp-image-556" title="Screenshot: Facebook video call Flash Player permissions" src="http://bradlowrey.net/wp-content/uploads/2011/07/Screen-shot-2011-07-07-at-10.36.33-PM.png" alt="Screenshot: Facebook video call Flash Player permissions" width="228" height="144" /></a></p>
<p>In the settings box, click on the second tab (Privacy), and select Allow, check Remember, and then click on Close.</p>
<p>At this point, your video might come alive. If not, try reloading Facebook or restarting your computer. Hopefully though, after setting the privacy settings, you should be good to go!</p>
<p>Enjoy chatting with friends and family with Facebook Video Calls!</p>
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		<title>Fun with Apple Terminal: Why Bother Paying a Therapist?</title>
		<link>http://bradlowrey.net/2009/08/fun-with-apple-terminal-why-bother-paying-a-therapist/</link>
		<comments>http://bradlowrey.net/2009/08/fun-with-apple-terminal-why-bother-paying-a-therapist/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 20:01:13 +0000</pubDate>
		<dc:creator>Brad</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[brad lowrey]]></category>

		<guid isPermaLink="false">http://bradlowrey.net/?p=114</guid>
		<description><![CDATA[A fun little application inside of Apple Terminal to listen to your problems. <a href="http://bradlowrey.net/2009/08/fun-with-apple-terminal-why-bother-paying-a-therapist/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>We all know that times are hard right now with the economy not being very cooperative. A lot of people are a little depressed and really could use a therapist to talk to. Problem is that therapists can be so expensive. So what is a person to do? Well one option is to turn to Apple Terminal and a little easter egg called &#8216;doctor&#8217;. <span id="more-114"></span> While it might not be as good as the real thing&#8230; it is at least very interesting to go through! To access &#8216;the doctor&#8217;:<br />
1. Open a new Terminal window<br />
2. Type in &#8220;emacs&#8221; (minus the quotes) and hit return<br />
3. Press the Esc key and then the &#8217;x&#8217; key until you see M-x appear at the bottom of the window.<br />
<img class="alignnone size-full wp-image-82" title="Terminal Window - Example 1" src="http://bradlowrey.net/wp-content/uploads/2009/05/picture-31.png" alt="Terminal Window - Example 1" width="555" height="417" /> 4. Type in &#8220;doctor&#8221; (minus the quotes) and hit return 5. Enjoy your therapy session! <img class="alignnone size-full wp-image-83" title="Terminal Window - Example 2" src="http://bradlowrey.net/wp-content/uploads/2009/05/picture-21.png" alt="Terminal Window - Example 2" width="555" height="417" /></p>
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		<title>The Incredible Disappearing &#8216;Macintosh HD&#8217; Icon</title>
		<link>http://bradlowrey.net/2009/08/the-incredible-disappearing-macintosh-hd-icon/</link>
		<comments>http://bradlowrey.net/2009/08/the-incredible-disappearing-macintosh-hd-icon/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 20:05:46 +0000</pubDate>
		<dc:creator>Brad</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[brad lowrey]]></category>

		<guid isPermaLink="false">http://bradlowrey.net/?p=119</guid>
		<description><![CDATA[Troubleshooting disappearing hard drive icons in Apple Finder and on the Desktop. <a href="http://bradlowrey.net/2009/08/the-incredible-disappearing-macintosh-hd-icon/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I know that this is technically not Apple news&#8230; but I suppose the news is that I have fixed a problem that was plaguing me for a couple of months and wanted to post the solution in case other we having the same issue. To give a little history, basically, after I installed the <a title="OS X 10.5.6 Update" href="http://support.apple.com/downloads/Mac_OS_X_10-5-6_Update" target="_blank">OS X 10.5.6 update</a> a couple of months ago, my Mac HD icon just randomly disappeared from my Desktop and from the sidebar in Finder. Needless to say, the moment this happened, I freaked out and went into overdrive. After thinking about it for a few minutes, I realized that it couldn&#8217;t be anything too bad because if there was a problem with the main hard drive, the computer would probably be freaking out and I wouldn&#8217;t be logged in navigating around. So I ran the usual things like <a title="Disk Warrior - Must have application for all Mac owners" href="http://www.alsoft.com/DiskWarrior/index.html" target="_blank">Disk Warrior</a>, repaired the permissions in Disk Utility, the update again, etc&#8230; but nothing would bring back the icon. I decided to check the /Volumes folder and lo and behold&#8230; there was the Mac HD icon, but it was semi-transparent denoting that it was hidden. This is where I just about lost my mind trying to figure out how to unhide it. I tried everything, renaming it, deleting preference files, changing permissions, etc. However, no matter what I tried, nothing worked. So basically I just gave up, created and alias, and put the alias on the Desktop. It has been sitting like that for the past few months until I finally had some downtime today and was able to figure out a solution.</p>
<p>I actually stumbled across the solution on accident when working with Xcode and some of the Developer tools from Apple. I was working in a preference file and found the answer&#8230; couldn&#8217;t believe it! <img src='http://bradlowrey.net/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  After pulling a GetInfo using the Developer Tools, it appeared as though there was an issue with aVbstClinmedz setting (the &#8216;V&#8217; should be &#8216;v&#8217;). Changed it and back came the drive! w00t! Seeing as a lot of people don&#8217;t have <a title="Apple Xcode" href="http://developer.apple.com/TOOLS/xcode/" target="_blank">Xcode</a> or the Developer tools installed, here is a much quicker way to fix the problem thanks to <a title="FileBuddy" href="http://www.macupdate.com/info.php/id/6314/file-buddy" target="_blank">File Buddy</a>. (Wish I had tried this months ago&#8230; sometimes the easiest answer is right in front of your face and you don&#8217;t even know it!)</p>
<p>1. Go to <span><a title="Macupdate.com" href="http://www.macupdate.com" target="_blank">macupdate.com</a></span> and download an application called <a title="FileBuddy" href="http://www.macupdate.com/info.php/id/6314/file-buddy" target="_blank">File Buddy</a> (side note, a totally awesome and really handy application to have)</p>
<p>2. Install File Buddy and give it Administrative access to the computer</p>
<p>3. From File Buddy, click File &gt; Get Info and then select the Mac HD</p>
<p>4. On the right, there should be a box labeled Invisible&#8230; uncheck the box <img class="size-medium wp-image-67 alignnone" title="File Buddy Screenshot" src="http://bradlowrey.net/wp-content/uploads/2009/04/picture-1-300x252.png" alt="File Buddy Screenshot" width="300" height="252" /></p>
<p>5. Quit FileBuddy</p>
<p>6. Inside of ~/Library/Preferences/ located the com.apple.sidebarlists.plist file and delete it</p>
<p>7. Log out and log back in</p>
<p>8. Dance for joy (because a little happy dance is always in order after fixing a problem!) Problem solved! Only thing you&#8217;ll have to do is reset and of the sidebar preferences you had by opening a Finder window and going to Preferences from the menu bar.</p>
<p>I have no idea why this happened or what in the update caused this problem to happen, but I know of at least 4 other people who have had the same issue appear. Crazy. Just goes to show that there is no perfect company and no perfect OS. Granted, I&#8217;ll take a problem like this over any stupid Windows issue. So there you have it. I hope this helps out other people who are having the same problem or know people who are. Please feel free to comment and let me know if this has helped or if you have any suggestions as to why the problem popped up in the first place!</p>
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		<title>Those Dang Final Cut Pro Preferences</title>
		<link>http://bradlowrey.net/2009/04/those-dang-final-cut-pro-preferences/</link>
		<comments>http://bradlowrey.net/2009/04/those-dang-final-cut-pro-preferences/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 20:14:37 +0000</pubDate>
		<dc:creator>Brad</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[brad lowrey]]></category>
		<category><![CDATA[final cut pro]]></category>

		<guid isPermaLink="false">http://bradlowrey.net/?p=128</guid>
		<description><![CDATA[It doesn't matter if you keep them away from water, never put them in bright light, and no matter how much they cry, no matter how much they beg, you never feed them after midnight...every great now and then, usually when you're under the gun of a hot deadline, the little Mac gremlins like to pop up to wreck their havoc. One of the things that has happened to me is you go to open Final Cut Pro and all you are rewarded with is a bouncing icon in the Dock with application refusing to open. When this happens, your only solution isn't to delete and reinstall as there are a few quick things to check first that might just save you the headache. <a href="http://bradlowrey.net/2009/04/those-dang-final-cut-pro-preferences/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>It doesn&#8217;t matter if you keep them away from water, never put them in bright light, and you never feed them after midnight (no matter how much they cry, no matter how much they beg)&#8230;usually when you&#8217;re under the gun of a hot deadline, the little Mac gremlins like to pop up to wreck their havoc. One of the things that has happened to me is you go to open <a title="Final Cut Pro" href="http://www.apple.com/finalcutstudio/finalcutpro/" target="_blank">Final Cut Pro</a> and all you are rewarded with is a bouncing icon in the Dock with application refusing to open. When this happens, your only solution isn&#8217;t to delete and reinstall as there are a few quick things to check first that might just save you the headache.</p>
<p>Typically I have found that when FCP won&#8217;t open for me, it is usually caused by a preference getting all wacky, a bad font, or a bad plugin (usually in that order). The easiest thing to do first is to check the different FCP preference files which all serve a different purpose and are conveniently located all over your hard drive. <img src='http://bradlowrey.net/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>For reference, the main FCP preference files are usually in the following locations:</p>
<blockquote><p>~/Library/Preferences/com.apple.FinalCutPro.plist <em>Contains basic preference such as the last project that was open, the last locations and sizes for the different windows, etc.</em></p>
<p><em></em>~/Library/Preferences/Final Cut Pro User Data/Final Cut Pro 6.0 Prefs.fcset <em>The &#8216;grand-daddy&#8217; of FCP preference files. This one contains all the different information for presets, default transitions, etc. I would estimate that if there was a preference problem in FCP, 7 out of 10 times it would come from this file.</em></p>
<p><em></em>~/Library/Preferences/Final Cut Pro User Data/(Custom Settings or Window Layouts) <em>These folders all contain the settings that a user may save for easy recall. Examples are window layouts, button bar settings, and browser column organization.</em></p>
<p><em></em><em><span style="font-style: normal;">/Library/Application Support/Final Cut Pro System Support/Plugins</span> This is where the FCP plugins are loaded for use. If there is a problem with a suspected plugin, chances are it is located inside of this folder. *Note*: This is located at the root drive and not in the user folder/home directory</em></p></blockquote>
<p><em></em> <strong>Troubleshooting the Preferences <span style="font-weight: normal;">When going to troubleshoot FCP and check to see if it is a preference file giving you problems, I would HIGHLY suggest that you <strong>do not delete</strong> the preference file until you have tested and determined that it actually was the cause of the issue. Depending on the preference file, especially for the custom settings, you may have spent a lot of time organizing your button bars and window layouts in a way that works best for you. It would be a shame to lose all of those settings if they weren&#8217;t even the problem.</span></strong> Testing to see if they are the issue is pretty easy and straight forward. With FCP closed, simply select the suspected preference file and move it to another location on your hard drive. Typically, I will just drag the file to the Desktop for easy retrieval. Launch FCP and see if the problem is solved. If it isn&#8217;t, place the preference file back, and move on to the next one repeating the process.</p>
<p><strong>Backing Up the FCP Preferences <span style="font-weight: normal;">You have gone through the preferences and settings and have now realized that the problem setting was your customized button bar. Great news! You can delete the problem file, reopen FCP, and move on with your edit. Bad news, of course, is that you no longer have your custom button bars and can&#8217;t even remember what went where to put them back the way you had them. Do you start from scratch and hope to get it right? Well, that is one option&#8230; of course the easier option is to just have your FCP preferences backed up on a regular basis.</span></strong> When it came time to backup FCP preferences, I used to use a free application called <a title="FCP Rescue" href="http://fcprescue.andersholck.com/" target="_blank">FCP Rescue</a> that was created by Anders Holck (check out my review from a couple years ago <a title="Brad Lowrey FCP Rescue Review" href="http://www.bradlowrey.net/articles/bradlowrey_fcprescue5review.pdf" target="_blank">here</a>). This application was easy to use, did the job, and was totally free. In the last year or so, FCP Rescue has fallen off the map and is, to my best knowledge, no longer available on the net. In its place are two other application that I have not have to opportunity to try out first hand. The first is <a title="Preference Manager" href="http://www.digitalrebellion.com/pref_man.htm" target="_blank">Preference Manager</a> which is available from Digital Rebellion and the second is <a title="FCP Manager" href="http://www.reinphase.com/en/" target="_blank">FCP Manager</a> created by reinphase, Inc. The biggest draw towards Preference Manager is that it is totally free and FCP Manager is $99. While it seems that FCP Manager has a few more features that would make an IT manger&#8217;s job a little easier, for my 3 computers running FCP, I can&#8217;t really justify the investment. As I mentioned, I haven&#8217;t used either program and would be interested to hear anyone&#8217;s opinion who has. Since I can no longer get FCP Rescue, I have just made it a habit to periodically backup the preferences listed above manually or just let them get saved when I run my weekly <a title="Apple Time Machine" href="http://www.apple.com/macosx/features/timemachine.html" target="_blank">Time Machine</a> backup.</p>
<p>While there are other problems that can pop up that will cause FCP loading issues, checking the preferences is usually a good place to start. I hope this helps and I&#8217;m always available for questions on FCP, editing, Mac hardware, or OS X. As always, I would love to hear your comments or experience with FCP!</p>
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		<title>Increasing Apple Market Share in Businesses Could Be A Double-Edged Sword</title>
		<link>http://bradlowrey.net/2009/03/increasing-apple-market-share-in-businesses-could-be-a-double-edged-sword/</link>
		<comments>http://bradlowrey.net/2009/03/increasing-apple-market-share-in-businesses-could-be-a-double-edged-sword/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 18:42:13 +0000</pubDate>
		<dc:creator>Brad</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[brad lowrey]]></category>

		<guid isPermaLink="false">http://bradlowrey.net/?p=110</guid>
		<description><![CDATA[As Apple market share grows, "Mac Addicts" rejoice... so might hackers. <a href="http://bradlowrey.net/2009/03/increasing-apple-market-share-in-businesses-could-be-a-double-edged-sword/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>A report came out recently from <a title="Enterprise Desktop Alliance" href="http://www.enterprisedesktopalliance.com/" target="_blank">Enterprise Desktop Alliance</a> that stated that 74% of the businesses they surveyed (314) stated that they planned on increasing the number of Macs that were used inside of their organizations. Interestingly enough, the three primary reasons given for this growth was employee preference (27.2%), productivity (24.7%), and lower total cost of ownership (14.1%). The actual validity of this survey has some questioning behind it as Enterprise Desktop Alliance is a Mac tech support company specializing in the integration of Mac and Windows networks. However, regardless of whether the report and survey is slightly biased towards Mac integration, the reality is that as Apple continues to develop and improve its hardware and software to &#8216;play nice&#8217; inside of enterprise networks, their share will continue to grow. I do agree that the top three reasons for this growth will most likely be employee preference, overall productivity, and a total lower cost of ownership (computer is more expensive, but less expensive to maintain and upgrade over time). While this data like this is very encouraging to &#8216;Mac Addicts&#8217;, such as myself, I also feel a little worried about what the increased marketshare will bring&#8230; primarily, viruses.</p>
<p>Many Mac and Windows users are actually unaware that Apple computers and devices only make up about 9.6% of the entire computer market (Net Applications February 2009 report). With all the advertising and marketing that Apple does, one would almost assume that this number is much larger (ranked 16th most recognizable brand in 2008 by Millward Brown). In reality, though, Windows and Microsoft applications have been the business standard for a long time before Apple began its rapid growth in the last few years (largely caused by the release and popularity of the iPod in October 2001). Having Windows computers making up about 88% of all computers in use has made them the primary target for viruses. I think the biggest reason for this is simply because if one was to design a virus, it should attack the largest amount of computers available. This is easily shown with estimates of there being over 1 million Windows viruses and variants by the end of 2009. Similarly, Spyware and other Malware primarily effect Windows computers and largely leave Macs alone. While I do believe that Macs have a superior user experience and capabilities, I don&#8217;t think that they are bulletproof against viral attacks. In the last few months, most notably with the OSX.Trojan.iServices.A and OSX.Trojan.iServices.B trojans, it has been shown that Macs can get viruses. As Macs grow in use and take over more of the computer market share, I think that the numbers of these viruses will only grow. So while it is really cool that they are getting more popular, I am afraid that it will only draw more attention for viral, malware, and spyware attacks. The biggest problem with this&#8230;? Apple&#8217;s advertising&#8230;.or lack thereof.</p>
<p>I love Apple and their advertising&#8230; but I do believe that they are doing a serious disservice to their customers by giving a false sense of security. Obviously, seeing as one of their biggest &#8216;selling points&#8217; over the past few years has been that there are no Mac viruses or that Macs don&#8217;t get viruses, they are not going to just switch gears and tell people that all Macs are vulnerable and they need anti-virus software as soon as possible (although they have &#8216;recommended it&#8217; in Apple Tech doc: HT2550). That said, though, I think that they need to be extremely clear with customers and mention that while there are currently only a handful of Mac viruses, spyware, and malware&#8230; that the number can and will grow as they become more popular. In reality the best way to be safe on a Mac is to use the computer, software, and internet as if it was a Windows computer. Please feel free to comment or put in your two cents!</p>
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