SUMMARY OF QUALIFICATIONS
Accomplished Digital Strategist focused upon the development and execution of strategic online marketing plans and implementing successful digital campaigns. Known for strengthening the sales and marketing sectors to lead in competitive markets and to deliver innovative online concepts and strategies. Excellent academic qualifications including my Master of Science in Internet Marketing combined with my Bachelor of the Arts in Communication with over eight years of experience building relationships with industry leaders. Effectively utilize competitive analysis, market research and statistical surveys to assess business plans and provide solutions to foster growth and increased productivity. Project manager with the ability to manage large tasks and exceed expectations by delivering on time and under budget. Experienced developing digital marketing and social media campaigns as well as running successful online promotions that have increased traffic and engagement by at least 500% on average. Core knowledge and skill areas include:
ACCOUNT DIRECTOR, DIGITAL
Weber Shandwick; Birmingham, MI
October 2012 – Present
Responsible for managing the strategy and interaction across client digital and social communities including the award-winning General Motors FastLane blog. Lead the paid content distribution practice in the office. Serve as social media liaison for General Motors corporate social media team. Create and direct editorial strategy for online communication platforms. Assist in the creation and management of blogger outreach programs and campaigns. Manage junior social media team members.
Helped lead the process that took FastLane from a lower traffic, non-integrated corporate blog into an award-winning site that is an integral part of the General Motors corporate communication plan.
SOCIAL COMMUNITY MANAGER
Mopar; Auburn Hills, MI
June 2011 – October 2012
Responsible for managing the strategy and interaction across Mopar social communities including Facebook, Twitter, YouTube, Flickr, and Google+. This includes daily interactions with customers on the social platforms, content curation, digital PR, digital customer service, and developing content strategies for all social platforms and mopar.com. In one year worked to grow the Twitter account over 1000% organically and help the Facebook page grow more than 565% utilizing both ads and organic reach.
ADJUNCT FACULTY / LEAD INSTRUCTOR
International Academy of Design and Technology; Troy, MI
July 2010 – Present
Responsible for teaching various classes in the Digital Media and Internet Marketing programs. Course include, video editing, media production, SEO, social media, and digital content strategy. I also function as the Lead Instructor for the Internet Marketing program and sit on the advisory boards for Digital Media and Internet Marketing.
SOCIAL MEDIA MANAGER
Search Optics; Ferndale, MI
December 2010 – September 2011
Responsible for managing the Social Media and Reputation Monitoring Department for Search Optics. Responsibilities include managing and training department staff, creating strategy for clients in Tier II and Tier III automotive focused on SEO and customer engagement, researching client habits and new methods of using social sites like Facebook and Twitter for business, as well as ensuring the almost 200 client social media sites we manage are handled effectively to provide great results for our customers.
Social Media Group; Toronto, Canada
July 2010 – January 2011
Work on day-to-day management and strategy development of social media, social ad, search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC), and content syndication campaigns for SMG clients.
MANAGING EDITOR, CRUISNEWS.COM
Cruis’news, Corp.; Sterling Heights, MI
February 2010 – Present
Manage the day to day operations of the website for classic car magazine, Cruis’news. Tasks including story planning, online moderation of content, and strategy/planning for all social media and Internet marketing including the Cruis’news Facebook, Twitter, Flickr, and YouTube accounts.
VIDEO COORDINATOR, NORTH AMERICA
Ford Motor Company; Dearborn, MI
May 2009 – July 2010
Coordinate video production, post-production, and social media integration for Ford’s Public Affairs, Broadcast Operations, and Employee Communications departments. Videos produced and posted have had over 1.5 million views on YouTube.
VIDEO PRODUCTION SPECIALIST
Big Communications, LLC.; Ferndale, MI
Managed the process, workflow, scheduling, IT, and compression for a 5 person team producing up to 230 different pharmaceutical communications videos each year. Overall processes and workflow developed decreased compression and project closeout time by 65%, which saved Big Communications thousands of labor hours each year.
Western Michigan University, Kalamazoo, MI — BA Communication, 2005
Full Sail University, Winter Park, FL — MS Internet Marketing, 2010
CERTIFICATIONS AND MEMBERSHIPS
Apple Final Cut Pro Certified Pro
Apple Certified Trainer: Final Cut Pro 5
Apple Certification Alliance
Macomb Community College MACA Advisory Board Member
2001 – 2002 Western Michigan University College of Arts and Sciences Undergraduate
Research and Creative Activities Award
2009 Full Sail Course Director’s Award: Internet Marketing and Search Engine Optimization
2009 Full Sail Course Director’s Award: New Media Marketing Analysis
GM FastLane: PR World’s 2014 Best Blog of the Year
GM FastLane: 2014 IABC Detroit Renaissance Award of Merit – Digital Communication Channels – Blogs and Podcasts
TECHNOLOGY SUMMARY (lists are not exhaustive)
Adobe Acrobat, Adobe After Effects, Adobe Dreamweaver, Adobe Flash, Adobe Photoshop, all Apple Final Cut Studio 2 applications, Apple OS X (client and server), CisionPoint, Clicky, Facebook Ads, Google Ad Manager, Google AdWords, Google Analytics, Google Webmaster Tools, Microsoft Office (Mac & PC), Sysomos, WordPress
Apple Computers (client and server), LAN hardware (switches, routers, etc.), Windows compatible computers, video capture devices and formats, video compression hardware and formats