SUMMARY OF QUALIFICATIONS

Accomplished, outcome-driven professional with 9+ years of creative and technical experience as well as year-over-year success in leading complex digital marketing and media-based initiatives. Strong and decisive leader with excellent analytical, organizational, team building, planning, and problem solving skills. Maintains uncompromising focus on high quality standards and bottom-line profit improvement. Effective communicator able to explain complex processes in easy-to-understand terms and forge solid relationships with clients, vendors, employees, and management across multiple organizational levels. Skilled in proactive identification and resolution of critical creative, process, computer hardware, or computer software issues. Core knowledge and skill areas include:

EXPERIENCE

SOCIAL COMMUNITY MANAGER
Mopar; Auburn Hills, MI
June 2011 – Present

Responsible for managing the strategy and interaction across Mopar social communities including Facebook, Twitter, YouTube, Flickr, and Google+. This includes daily interactions with customers on the social platforms, content curation, digital PR, digital customer service, and developing content strategies for all social platforms and mopar.com.

http://www.facebook.com/mopar
http://twitter.com/officialMOPAR

SOCIAL MEDIA MANAGER
Search Optics; Ferndale, MI
December 2010 – September 2011

Responsible for managing the Social Media and Reputation Monitoring Department for Search Optics. Responsibilities include managing and training department staff, creating strategy for clients in Tier II and Tier III automotive focused on SEO and customer engagement, researching client habits and new methods of using social sites like Facebook and Twitter for business, as well as ensuring the almost 200 client social media sites we manage are handled effectively to provide great results for our customers.

STRATEGIST (CONTRACT)
Social Media Group; Toronto, Canada
July 2010 – January 2011

Work on day-to-day management and strategy development of social media, social ad, search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC), and content syndication campaigns for SMG clients.

ADJUNCT FACULTY
International Academy of Design and Technology; Troy, MI
July 2010 – Present

Responsible for teaching various classes in the Digital Media and Internet Marketing programs. Course include, video editing, media production, SEO, social media, and digital content strategy. I also function as the Lead Instructor for the Internet Marketing program and sit on the advisory boards for boy Digital Media and Internet Marketing.

MANAGING EDITOR, CRUISNEWS.COM
Cruis’news, Corp.; Sterling Heights, MI
February 2010 – Present

Manage the day to day operations of the website for classic car magazine, Cruis’news. Tasks including story planning, online moderation of content, and strategy/planning for all social media and Internet marketing including the Cruis’news Facebook, Twitter, Flickr, and YouTube accounts.

VIDEO COORDINATOR (CONTRACT)
Ford Motor Company; Dearborn, MI
May 2009 – July 2010

Coordinate video production, post-production, and social media integration for Ford’s Public Affairs, Broadcast Operations, and Employee Communications departments. Videos produced and posted have had over 1.5 million views on YouTube.

VIDEO PRODUCTION SPECIALIST
Big Communications, LLC.; Ferndale, MI
2006–2008

Managed the process, workflow, scheduling, IT, and compression for a 5 person team producing up to 230 different pharmaceutical communications videos each year. Overall processes and workflow developed decreased compression and project closeout time by 65%, which saved Big Communications thousands of labor hours each year.

EDUCATION

Western Michigan University, Kalamazoo, MI — BA Communication, 2005
Major: Communication
Minor: Psychology

Full Sail University, Winter Park, FL — MS Internet Marketing, 2010

CERTIFICATIONS AND MEMBERSHIPS

Apple Final Cut Pro Certified Pro
Apple Certified Trainer: Final Cut Pro 5
Apple Certification Alliance
Macomb Community College MACA Advisory Board Member

AWARDS

2001 – 2002 Western Michigan University College of Arts and Sciences Undergraduate
Research and Creative Activities Award

2009 Full Sail Course Director’s Award: Internet Marketing and Search Engine Optimization

2009 Full Sail Course Director’s Award: New Media Marketing Analysis

TECHNOLOGY SUMMARY (lists are not exhaustive)

Software:

Adobe Acrobat, Adobe After Effects, Adobe Dreamweaver, Adobe Flash, Adobe Photoshop, all Apple Final Cut Studio 2 applications, Apple OS X (client and server), CisionPoint, Clicky, Facebook Ads, Google Ad Manager, Google AdWords, Google Analytics, Google Webmaster Tools, Microsoft Office (Mac & PC), Sysomos, WordPress

Hardware:

Apple Computers (client and server), LAN hardware (switches, routers, etc.), Windows compatible computers, video capture devices and formats, video compression hardware and formats

REFFERALS

Joe Sciacchitano, Sr. Multimedia Art Director/Developer
Ringside Creative, Inc.
(248) 548-2500

Terra Donnelly, Employee Communications Coordinator
Ford Motor Company
(313) 322-3000

Nate Turner, Account Manager
Captiva Marketing
(877) 227-8382

Doug Pettinga, Video Producer
Big Communications, Inc.
(248) 246-5200

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