BradLowrey.net » Videos http://bradlowrey.net Internet Marketing | Social Networking | Digital Media Mon, 05 Jul 2010 17:49:28 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 The Little Apple That Could – An Apple, Inc. Brand Story http://bradlowrey.net/2009/09/the-little-apple-that-could-an-apple-inc-brand-story/ http://bradlowrey.net/2009/09/the-little-apple-that-could-an-apple-inc-brand-story/#comments Sun, 20 Sep 2009 23:53:40 +0000 Brad http://bradlowrey.net/?p=23 The Little Apple That Could – An Apple, Inc. Brand Story from Brad Lowrey on Vimeo. This is a video that I created as part of my Internet Marketing masters program. For the class Business Storytelling and Brand Development, the assignment was to take a common fable, apply a brand’s story to it, and create some form of media presentation for the story. For this project my group chose Apple, Inc. and the story “The Little Engine That Could”. The edit was done using Adobe After Effects and Apple Final Cut Pro.

The 2D graphics were purchased from iStockPhoto and then edited for use in the video using Adobe Photoshop and Illustrator. The end goal was to create a moving camera animation on top of the edit, but due to time constraints, this was taken out. In the end, though, we ended up with a great video project for the class that earned us a 100%.

Credits: Susan Glass (www.myplanetstuff.com) – Script, supporting paper, project coordination Brad Lowrey (www.bradlowrey.net) – Editor, Graphic/MGFX creation, VO, Audio Still graphics provided by: iStockPhoto Music and stock book animation provided by: Revostock

]]> http://bradlowrey.net/2009/09/the-little-apple-that-could-an-apple-inc-brand-story/feed/ 0 Social Media as an Internet Marketing Trend http://bradlowrey.net/2009/08/social-media-as-an-internet-marketing-trend/ http://bradlowrey.net/2009/08/social-media-as-an-internet-marketing-trend/#comments Fri, 07 Aug 2009 05:26:36 +0000 Brad http://bradlowrey.net/?p=194

Social Media as an Internet Marketing Trend from Brad Lowrey on Vimeo.

A video created for my internet marketing masters degree program through Full Sail University. The video is a general overview talking about how social media is the newest trend in internet marketing. Given this was a group project, all team members contributed to the research and the rest of the project was broken down as follows:

Brad Lowrey – Research, Video/MGFX Editor
Carla Carlough – Research, Assimilator/Coordinator
Nate Turner – Research, Writer
Sharina Richardson – Research, Writer
Tommy Hobin -Speaker, Graphic Editor

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