Social Media Customer Service is Getting Better… Slowly
Companies are trying to get social media customer service right. Some get it right and some are still missing opportunities by not being set up right to handle customer needs.
Future Google Algorithm Update: Author Rank
Author rank is what all content creators need to think about this year. The search algorithm that many websites rely on for delivering scores of potential customers has come of age and now recognizes the authority of the author in relation to their social influence.
LinkedIn, Google, Others Threatened by Facebook’s Graph Search
Facebook has accumulated an extraordinary amount of social data with its billion subscribers. Facebook’s new Graph Search is a tool for searching through that mountain of data.
Google 101: Get More Out of Google
Google has been around since 1998 and has become the go to site on the Internet for search. Even though it has been around for a while, it seems like a lot of users don’t know how to use it properly or take advantage of all it’s features. Targeted at students, I think anyone can be reminded of some of Google’s abilities and possibly highlight some new ones!
Sprint & iPhone 4S Release = Missed Marketing Opportunity
Sprint’s iPhone 4S announcement leaves something to be desired… an actual announcement
Facebook Deals could be bigger than Groupon
With almost 1,000 different copy cat websites based off of Groupon, why is Facebook Deals poised to beat them all?
How Businesses Can Succeed at Social Media: Provide Value
It has become a requirement for businesses to have a Facebook Page, but how can they be successful? Two words… provide value.
What Are The Best Social Media Monitoring Tools? [Infographic]
This is an infographic provided by OneForty that gives a lot of good information after surveying 150 social media professionals about the monitoring tools they use. Covering items like average cost and making suggestions as to which tool to use for individual situations, this is a great place for someone to start their research into the quickly growing world of social media monitoring tools. You can download the full PDF from OneForty by clicking here.
When 5 Facebook Likes are Better Than 5,000
One of the most common client questions I receive is “how many ‘likes’ should I have on Facebook”? The answer is that it isn’t how many ‘likes’ you have, it’s who they are and what you do with them.
How Threadless display ads could go from #fail to sale
As I’m always on the lookout for another great t-shirt design, I happen to notice a lot of display advertising for novelty shirt sites. This is why Threadless.com’s display ads drive me crazy.
