As consumers gain the ability to always have a video camera on them through their mobile and portable devices are you using the opportunity to create brand advocates?
As advertising dollars move more from offline to online, it is sometimes hard to know where to spend the money. Here are three suggestions to ensure you don’t waste your new Internet Marketing budget.
With concerns about privacy and even ‘bad behavior’ by others, Facebook users have started to complain. Would these concerns be enough, though, to drive you to pull the plug altogether and delete your Facebook account?
With technology changing quickly and things like Ford’s MyFord Touch system allowing mobile apps to be run inside a vehicle, is your mobile marketing plan changing too?
As eBooks grow in popularity it seems as though the battle lines are being drawn between those for and against them. Here is a look at some of the good and some of the bad sides when talking about eBooks.
A great video documentary from Blog World Expo 2009 created by Marc Ostrick and Michael Sean Wright.
So how is your business doing? Has it openly embraced social networking and pursuing that active, two-way communication/relationship with its employees and customers? Or is it still trying to dictate a message that may be falling on deaf ears?
There were 56.9 million people in July 2009 using the Internet on mobile devices. Is your site set up to attract any of these users? Or will frustration drive them away?
This is a video that I created as part of my Internet Marketing masters program. For the class Business Storytelling and Brand Development, the assignment was to take a common fable, apply a brand’s story to it, and create some form of media presentation for the story.
On a recent weekend trip to Best Buy, I was pleasantly surprised to find they were using mobile marketing/customer service in a very helpful way.

