The Rise of Small Video Cameras…and Your Brand Advocates
As consumers gain the ability to always have a video camera on them through their mobile and portable devices are you using the opportunity to create brand advocates?
3 Ways to Avoid Wasting Your Internet Marketing Budget
As advertising dollars move more from offline to online, it is sometimes hard to know where to spend the money. Here are three suggestions to ensure you don't waste your Internet Marketing budget.
Could You Delete Your Facebook Account?
With concerns about privacy and even 'bad behavior' by others, Facebook users have started to complain. Would these concerns be enough, though, to drive you to pull the plug altogether and delete your Facebook account?
Mobile Marketing Moving Into Vehicles
With technology changing quickly and things like Ford's MyFord Touch system allowing mobile apps to be run inside a vehicle, is your mobile marketing plan changing too?
eBooks: The Good, The Bad, and the ‘Meh’
As eBooks grow in popularity it seems as though the battle lines are being drawn between those for and against them. Here is a look at some of the good and some of the bad sides when talking about eBooks.
Blog World Expo Documentary – Part 1: The New Dial Tone
A great video documentary from Blog World Expo 2009 created by Marc Ostrick and Michael Sean Wright.
Using Social Media to Establish Trust with Your Customers & Employees is All About Communication
Has your business openly embraced social networking and pursuing that active, two-way communication/relationship with its employees and customers? Or is it still trying to dictate a message that may be falling on deaf ears?
The Rise of Small Video Cameras…and Your Brand Advocates
I still remember my dad’s video camera growing up. It was one of those RCA units where the camera was one piece and it connect to a separate VCR deck with a special cable. So if you wanted to record on the go, you’d be lugging a heavy camera, heavy tripod, and a boombox sized VCR deck with you. Talk about practical! As most consumer technology goes, the video camera has evolved drastically... [Read more]
3 Ways to Avoid Wasting Your Internet Marketing Budget
As a small business and even large business owner, it’s hard not to hear about Internet marketing and things like social media everyday. It seems like there are people and resources telling you all the time that you need to have a Facebook page, a Twitter feed, a blog, then a YouTube channel, plus some PPC, SEO, SEM, and ROS ads; all while watching your ROI, CPC, and CTR! Who knew you needed... [Read more]
Could You Delete Your Facebook Account?
I was recently talking with a friend about Facebook, all the different privacy questions that have come up as of late and just the overall idea of putting so much of one’s personal information online. At the end of the conversation, I asked them if they thought they would be able to just delete their Facebook account without a second thought. They said they couldn’t. I thought about if... [Read more]
Mobile Marketing Moving Into Vehicles
A few months ago, I wrote a post about the 57 million users using their mobile phone to connect to the internet and asked what people were doing about making sure their website was usable in a mobile version to help increase their conversion rates. My question now is, will your mobile marketing plan also include consideration for integration within a vehicle? Some marketers know that one component... [Read more]
eBooks: The Good, The Bad, and the ‘Meh’
As ‘video killed the radio star’, it has been said that the Internet killed the printed word. 2008 and 2009 have seen a serious reduction in overall newspaper circulation with the latest numbers showing an increase from 7% to 10% decline in just the last 6 months of 2009. A recent report from Amazon.com stated that on Christmas Day 2009, for the first time, they sold more eBooks than physical... [Read more]
Blog World Expo Documentary – Part 1: The New Dial Tone
Normally I wouldn’t embed someone else’s work as I like to post my own videos and portfolio, but I thought this episode from a documentary created about the Blog World Expo 2009 is really well done. Plus it contains a lot of really good information and sound bites on social media, social networking, and blogging. So hat’s off to Marc Ostrick and Michael Sean Wright. I think you guys... [Read more]
Using Social Media to Establish Trust with Your Customers & Employees is All About Communication
As social media and social networking have grown dramatically over the past few years, it seems that many businesses are falling behind the trend and finding it terribly difficult to figure out how to use these new tools to reach customers. One of the main reasons for this, I believe, is because social media requires a very dramatic shift in how they communicate to their customers and even their employees. In... [Read more]
