Friday, July 30th, 2010

The Rise of Small Video Cameras…and Your Brand Advocates

The Rise of Small Video Cameras…and Your Brand Advocates

I still remember my dad’s video camera growing up. It was one of those RCA units where the camera was one piece and it connect to a separate VCR deck with a special cable. So if you wanted to record on the go, you’d be lugging a heavy camera, heavy tripod, and a boombox sized VCR deck with you. Talk about practical! As most consumer technology goes, the video camera has evolved drastically... [Read more]


3 Ways to Avoid Wasting Your Internet Marketing Budget

3 Ways to Avoid Wasting Your Internet Marketing Budget

As a small business and even large business owner, it’s hard not to hear about Internet marketing and things like social media everyday. It seems like there are people and resources telling you all the time that you need to have a Facebook page, a Twitter feed, a blog, then a YouTube channel, plus some PPC, SEO, SEM, and ROS ads; all while watching your ROI, CPC, and CTR! Who knew you needed... [Read more]


Could You Delete Your Facebook Account?

Could You Delete Your Facebook Account?

I was recently talking with a friend about Facebook, all the different privacy questions that have come up as of late and just the overall idea of putting so much of one’s personal information online. At the end of the conversation, I asked them if they thought they would be able to just delete their Facebook account without a second thought. They said they couldn’t. I thought about if... [Read more]


Mobile Marketing Moving Into Vehicles

Mobile Marketing Moving Into Vehicles

A few months ago, I wrote a post about the 57 million users using their mobile phone to connect to the internet and asked what people were doing about making sure their website was usable in a mobile version to help increase their conversion rates. My question now is, will your mobile marketing plan also include consideration for integration within a vehicle? Some marketers know that one component... [Read more]


eBooks: The Good, The Bad, and the ‘Meh’

eBooks: The Good, The Bad, and the ‘Meh’

As ‘video killed the radio star’, it has been said that the Internet killed the printed word. 2008 and 2009 have seen a serious reduction in overall newspaper circulation with the latest numbers showing an increase from 7% to 10% decline in just the last 6 months of 2009. A recent report from Amazon.com stated that on Christmas Day 2009, for the first time, they sold more eBooks than physical... [Read more]


Blog World Expo Documentary – Part 1: The New Dial Tone

Blog World Expo Documentary – Part 1: The New Dial Tone

Normally I wouldn’t embed someone else’s work as I like to post my own videos and portfolio, but I thought this episode from a documentary created about the Blog World Expo 2009 is really well done. Plus it contains a lot of really good information and sound bites on social media, social networking, and blogging. So hat’s off to Marc Ostrick and Michael Sean Wright. I think you guys... [Read more]


Using Social Media to Establish Trust with Your Customers & Employees is All About Communication

Using Social Media to Establish Trust with Your Customers & Employees is All About Communication

As social media and social networking have grown dramatically over the past few years, it seems that many businesses are falling behind the trend and finding it terribly difficult to figure out how to use these new tools to reach customers. One of the main reasons for this, I believe, is because social media requires a very dramatic shift in how they communicate to their customers and even their employees. In... [Read more]