Mobile Marketing Moving Into Vehicles
With technology changing quickly and things like Ford's MyFord Touch system allowing mobile apps to be run inside a vehicle, is your mobile marketing plan changing too?
eBooks: The Good, The Bad, and the ‘Meh’
As eBooks grow in popularity it seems as though the battle lines are being drawn between those for and against them. Here is a look at some of the good and some of the bad sides when talking about eBooks.
Blog World Expo Documentary – Part 1: The New Dial Tone
A great video documentary from Blog World Expo 2009 created by Marc Ostrick and Michael Sean Wright.
Using Social Media to Establish Trust with Your Customers & Employees is All About Communication
Has your business openly embraced social networking and pursuing that active, two-way communication/relationship with its employees and customers? Or is it still trying to dictate a message that may be falling on deaf ears?
56.9 Million Mobile Web Users – Are You Attracting Any of Them?
There were 56.9 million people in July 2009 using the Internet on mobile devices. Is your site set up to attract any of these users? Or will frustration drive them away?
Mobile Marketing Moving Into Vehicles
A few months ago, I wrote a post about the 57 million users using their mobile phone to connect to the internet and asked what people were doing about making sure their website was usable in a mobile version to help increase their conversion rates. My question now is, will your mobile marketing plan also include consideration for integration within a vehicle? Some marketers know that one component... [Read more]
eBooks: The Good, The Bad, and the ‘Meh’
As ‘video killed the radio star’, it has been said that the Internet killed the printed word. 2008 and 2009 have seen a serious reduction in overall newspaper circulation with the latest numbers showing an increase from 7% to 10% decline in just the last 6 months of 2009. A recent report from Amazon.com stated that on Christmas Day 2009, for the first time, they sold more eBooks than physical... [Read more]
Blog World Expo Documentary – Part 1: The New Dial Tone
Normally I wouldn’t embed someone else’s work as I like to post my own videos and portfolio, but I thought this episode from a documentary created about the Blog World Expo 2009 is really well done. Plus it contains a lot of really good information and sound bites on social media, social networking, and blogging. So hat’s off to Marc Ostrick and Michael Sean Wright. I think you guys... [Read more]
Using Social Media to Establish Trust with Your Customers & Employees is All About Communication
As social media and social networking have grown dramatically over the past few years, it seems that many businesses are falling behind the trend and finding it terribly difficult to figure out how to use these new tools to reach customers. One of the main reasons for this, I believe, is because social media requires a very dramatic shift in how they communicate to their customers and even their employees. In... [Read more]
56.9 Million Mobile Web Users – Are You Attracting Any of Them?
According to a new report released by Nielson, the use of the web on mobile devices grew to 56.9 million people in July 2009 which is a 34% increase over July of 2008. So the biggest question becomes, is your site set up to attract any of these users? Or will frustration drive them away? A few weeks ago, my wife and I were on a “date night” at one of our favorite local hangouts, Buffalo... [Read more]
The Little Apple That Could – An Apple, Inc. Brand Story
The Little Apple That Could – An Apple, Inc. Brand Story from Brad Lowrey on Vimeo. This is a video that I created as part of my Internet Marketing masters program. For the class Business Storytelling and Brand Development, the assignment was to take a common fable, apply a brand’s story to it, and create some form of media presentation for the story. For this project my group chose Apple,... [Read more]
Best Buy: Good Use of Mobile Marketing…
As the world progresses more and more towards consumer driven media when it comes to digital marketing (Twitter, review sites, etc.) one of the tough areas to break into is the use of mobile devices. This happens because of a few reasons with one of the largest being that most consumers do not want to be hit with advertising on their cell phones… and I can’t blame them. With the second... [Read more]
