Dear Fellow Marketers, I’m Not a Mom.

Dear Fellow Marketers, I’m Not a Mom.

Six weeks ago, my wife and I welcomed into the world our third son. Having a new baby has thrown me back into a now familiar routine of subscribing to different resources — such as coupon programs for baby items — and it is still clear that marketers for baby products still do not know how to talk to modern dads. Due to some medication that my wife is on, we need to exclusively bottle feed this time around. Given that formula is… Continue Reading

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Search Trends: Popular Thanksgiving Side Dishes

Search Trends: Popular Thanksgiving Side Dishes

Next week, in the US, is one of my favorite holidays... Thanksgiving! In my opinion, there are just so many great things about Thanksgiving. A gathering with friends and family that doesn't involve the pressure of gifts. A day that helps realign priorities to being thankful for everything we have before heading into the crazy holiday season. The weather is cold, but no real danger of ice and snow. Football on the TV and, of course, the great food! Thinking of… Continue Reading

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“In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.”

-   Rand Fishkin, MOZ   -


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"What is good for your community is always good for your business."

-   @realjohngreen   -


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Search Trends: Is November Too Early for Christmas Music?

Search Trends: Is November Too Early for Christmas Music?

It's November. Summer and most of the fall are gone and this mean two things here in Detroit. First, it is going to start getting really cold around her pretty quick. The second, is that at least one or two radio stations in the area will start playing Christmas music non-stop. For some people — like my wife — the onset of Christmas music early is a great thing and very welcome. For me, though, I often find it to… Continue Reading

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